Product and Brand Management Foundation

The Product and Brand Management course provides a comprehensive understanding of product development and brand management strategies. Learn how to create, manage, and grow successful products and brands in competitive markets.

“Master the Essentials of Product and Brand Management” 

Enhance your skills in product and brand management with our comprehensive course, designed for marketing professionals, product managers, and business leaders. Gain the knowledge to develop strong products and brands that resonate with consumers.

Who’s This For?

• Marketing Professionals
• Product Managers
• Business Leaders
• Entrepreneurs

Why This Course?

• Expert Insights: Learn from experienced product and brand management professionals.
• Practical Learning: Real-world examples and case studies.
• Comprehensive Coverage: From product development to advanced brand management techniques.
• Future-Ready: Equip yourself with skills for the evolving market landscape.

You Will Learn To:

• Understand the principles of product and brand management.
• Develop and launch successful products.
• Create and manage strong brands.
• Drive business growth through effective product and brand strategies.

Course Features:

• Engaging sessions with industry experts.
• Curated Readings: In-depth materials to support video lessons.
• Interactive Quizzes: Test your knowledge after each module.
• Practical Assignments: Apply what you have learned to product and brand management scenarios.

Outcome: 

Participants will be equipped to develop and manage successful products and brands, driving business growth and consumer engagement.

Enroll now for Master Product and Brand Management!

Week One: Introduction to New product development, its segmentation and positioning Strategies:

1. New Product Development Process
2. Positioning Strategies
3. Segmentation of New Products

Week Two: Analysis of the products and its differentiations through different marketer’s practices:

1. Product Differentiation
2. Product in Theory & Practice

Week Three: PLC: Analysis of Product growth through PLC and Product Portfolio demonstration:

1. Product Life-Cycle
2. Product Portfolio

Week Four: Product Branding and Brand Equity

1. Brand Positioning
2. Brand Extensions
3. The Concept of Brand Equity