Advertising and Media Planning

The Advertising and Media Planning course provides a comprehensive introduction to the principles and practices of advertising and media planning. Learn about advertising strategies, media selection, campaign planning, and performance measurement.

“Master the Essentials of Advertising & Media Planning” 

Enhance your understanding of advertising and media planning with our comprehensive course, designed for marketing professionals, business leaders, and anyone interested in the field. Gain the knowledge to create and execute effective advertising campaigns.

Who’s This For?

• Marketing Professionals
• Business Leaders
• Media Planners
• Anyone Interested in Advertising and Media Planning

Why This Course?

• Expert Insights: Learn from experienced advertising professionals and media planners.
• Practical Learning: Real-world examples and case studies.
• Comprehensive Coverage: From advertising strategies to performance measurement.
• Future-Ready: Equip yourself with skills for the evolving field of advertising and media planning.

You Will Learn To:

• Understand the principles of advertising and media planning.
• Develop and implement advertising strategies.
• Select appropriate media channels for campaigns.
• Measure and analyze the performance of advertising campaigns.

Course Features:

• Engaging sessions with industry experts.
• Curated Readings: In-depth materials to support video lessons.
• Interactive Quizzes: Test your knowledge after each module.
• Practical Assignments: Apply your learning to advertising and media planning scenarios.

Outcome: 

Participants will be equipped to create and execute effective advertising campaigns, enhancing their knowledge of advertising and media planning.

Enroll Now and Master Advertising & Media Planning!

Course Content:

Part A

1. Introduction to Basics to Media Planning
2. Media Mix
3. Media Buying
4. Outdoor Advertising
5. Point of Purchase of Advertising
6. Media Brief

Part B

7. Digital Media
8. Cyber Crimes and Challenges of the New India
9. Media Calculations & Terms
10. Video as an Advertising Medium
11. Innovative Media
12. Advertising Agencies and Media Relations Organizations