Foundation of Consumer Behaviour

The Consumer Behaviour course provides a comprehensive understanding of how individuals and groups make purchasing decisions. Learn about psychological, social, and cultural factors that influence consumer choices and how businesses can use these insights to shape marketing strategies.

“Decode What Drives Consumer Decisions”
Enhance your marketing and business strategy with our in-depth course, designed for marketers, business professionals, and anyone interested in understanding customer behavior. Gain the knowledge to analyze and influence consumer decision-making effectively.

Who’s This For?

• Marketing Professionals
• Business Strategists
• Market Researchers
• Anyone Interested in Consumer Psychology

Why This Course?

• Expert Insights: Learn from consumer behavior specialists and marketing experts.
• Practical Learning: Real-world examples and behavioral case studies.
• Comprehensive Coverage: From psychological drivers to market segmentation.
• Future-Ready: Equip yourself with skills for data-driven customer engagement.

You Will Learn To:

• Understand the psychological and emotional factors influencing consumer decisions
• Analyze cultural, social, and personal influences on buying behavior
• Apply consumer behavior models to marketing strategies
• Conduct market research and interpret consumer data
• Forecast demand based on behavioral trends
• Develop customer-centric marketing campaigns

Course Features:

• Expert-led video sessions
• Curated Readings: In-depth materials to support lessons
• Interactive Quizzes: Test your knowledge after each module
• Practical Assignments: Apply your learning to consumer behavior scenarios

Outcome:
Participants will be equipped to understand and influence consumer behavior, enhancing their ability to create effective marketing strategies and improve customer engagement.

Enroll Now and Decode What Drives Consumer Decisions!

• Introduction of consumer behaviour
• Motivation
• Personality
• Emotion
• Consumer learning
• Consumer perception
• Consumer involvement
• Information processing
• Attitude
• Social class