Product and Brand Management

The ‘Product and Brand Management’ course offers comprehensive insights into the foundational principles of managing products and brands. By understanding key strategies and enabling technologies, this course equips you with the skills to build strong brands and manage product portfolios effectively.

“Empower Your Career and Business with Product and Brand Management Expertise” 

Navigate the complexities of product and brand management with our ‘Product and Brand Management’ Course, designed for future leaders, marketing professionals, and innovators. Whether you’re aiming to enhance your brand’s market presence or manage a diverse product portfolio, this course offers the tools and insights to turn you into a product and brand management expert.

Who is This Course For?

• Business Managers & Leaders
• Marketing Professionals
• Entrepreneurs
• Brand Managers

Why This Course?

• Expert Insights: Learn from leading product and brand management professionals.
• Practical Learning: Real-world applications through interactive sessions.
• Comprehensive Coverage: From foundational concepts to advanced brand strategies and product lifecycle management.
• Future-Ready: Equip yourself for the evolving landscape of product and brand management.

You Will Learn To:

• Understand the impact and opportunities of effective product and brand management.
• Master key product management techniques and branding strategies.
• Develop and implement successful product and brand plans.
• Foster a culture that embraces innovation and brand loyalty.

Course Features:

• Engaging Sessions: Interactive lectures and workshops led by industry experts.
• Curated Readings: Comprehensive materials to support your learning journey.
• Interactive Quizzes: Test your knowledge and reinforce learning after each module.
• Practical Assignments: Real-world projects to apply your skills.

Outcome: 

Graduates of this course will be equipped to manage product portfolios, build strong brands, and drive business growth through effective product and brand strategies.

Enrol Now and Become a Product and Brand Management Expert!

Week One: Introduction to New product development, its segmentation and positioning Strategies:

1. New Product Development Process
2. Positioning Strategies
3. Segmentation of New Products

Week Two: Analysis of the products and its differentiations through different marketer’s practices:

1. Product Differentiation
2. Product in Theory & Practice

Week Three: PLC: Analysis of Product growth through PLC and Product Portfolio demonstration:

1. Product Life-Cycle
2. Product Portfolio

Week Four: Product Branding and Brand Equity

1. Brand Positioning
2. Brand Extensions
3. The Concept of Brand Equity